It's not clear what's harder to imagine: Jeff Bridges releasing his own version of The Blueprint, or Jay-Z becoming the voice of a Duracell product. While the former isn't in the works (alas), it was announced today that Jay-Z will be the spokesperson for, as well as an investment partner in, the Duracell Powermat JV, putting himself in the electronics business and the Dude out of some work. (NYM)
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