“It is one of the fastest-growing brands within vodka,” says Jack Russo, an equity analyst at Edward Jones & Co. “Consumers are feeling a little bit better about their situation, and with that, they’re willing to spend more on premium products.”1. Diddy – $580 Million
2. Jay-Z – $475 million
3. Dr. Dre – $350 million
4. Birdman – $150 million
5. 50 Cent – $125 million
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