Kendrick Lamar Speaks On Kanye West's Promo & Yeezus (Videos)

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Hangout Music Festival

Kendrick Lamar gives Sway his thoughts on Kanye West's genius marketing plan, and his Yeezus album.

It sounded crazy," he said of the tune. "That whole marketing scheme is crazy. It's very inspiring. After a while you get to a point in hip-hop where certain tactics get watered down. How much music can you release on the Internet to get it hot? How many singles can you put out? How many videos can you possibly do?"

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Hangout Music Festival, Kendrick Lamar

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Artist Label: Kendrick Lamar