Curren$y and his Jetlife accomplices have teamed up with BitTorrent to release their next project through one of the file sharing platform’s “BitTorrent Bundles”. The Bundle, which is described in the video above, will allow The Jets to include, HD video, tour materials, an interactive Jet Life apparel catalog, as well as some exclusive contests and rewards redeemable both online and at future Jets shows. Pretty revolutionary stuff here.
“When the discussion began with BitTorrent, it became apparent that that Bundle format could help us reinvent and grow 2.0 mixtape culture. Jet Life has built a massive audience by embracing a DIY, direct-to-fan mentality from the start. We’ve always put listeners first. BitTorrent allows us to reach these fans – as well as one of the largest audiences online.”
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